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Play 09 of 10

Make short videos

30-second clips of your product solving one problem. Post them everywhere.

Guide for AI agents
Time per week
3 to 6 hours
First results
2 to 8 weeks
Cost
Free (your phone or a screen recorder)
Best for
Visual products, consumer apps, AI tools with a "wow" moment
Checked
4 October 2026

How it works

Short vertical videos on YouTube Shorts, Instagram Reels and TikTok can reach people who have never heard of you, because the feeds show videos from people you don't follow.

You don't need to show your face. Many software products grow with simple screen recordings: a problem, then the product solving it, with captions.

Limits change often. At the time of writing, YouTube Shorts can be up to 3 minutes, Instagram Reels up to 3 minutes, and TikTok allows longer uploads. The format for all three is vertical 9:16 (1080 × 1920). Short videos of 15 to 60 seconds are the usual starting point.

Good fit if

  • Products you can show working in seconds
  • Reaching people who don't read long posts

Skip it if

  • Your product's value can't be shown on a screen at all

Before you start, get these ready

Tick them off. This page remembers your ticks on this device.

0 of 4 ready

Step by step

  1. 1

    Hook in the first 2 seconds

    Start with the problem or the result: "Stop writing cover letters by hand." No logo intros.

  2. 2

    Show one thing

    One video, one problem, one solution. Show the product doing it, sped up if needed.

  3. 3

    Add captions

    Many people watch with sound off. Burn in large, readable captions.

  4. 4

    Post the same video on all three

    Upload natively to YouTube Shorts, Reels and TikTok. Same video, triple the chances.

  5. 5

    Post 3 times a week for 2 months

    Most videos get little reach. A few take off. You only find out by posting regularly and watching which ones work.

Mistakes that waste your effort or get you banned

  • Only use music from the platform's own library, or music you have rights to
  • If someone is paid to post about your product, they must label it as a paid partnership, using the platform's tools
  • Don't buy views or followers

Tips

  • Remake your best-performing video with a new hook
  • Reply to comments with a new video answering them
  • Turn your best video into an X and LinkedIn post too

How to know it's working

  • Average watch time and how many watch to the end
  • Profile visits and link-in-bio clicks
  • Sign-ups that say they found you through a video

Template: 30-second script

Fill in the [brackets]. Keep it in your own voice.

0–2s  HOOK: "[Painful problem in 6 words]"
2–8s  Show the problem (the old, slow way)
8–25s Show [product] solving it (screen recording, sped up)
25–30s Result + "Link in bio" / "Free to try: [product]"

Where this comes from

Checked 4 October 2026. Platforms change their rules, limits and prices often, so check the source before relying on a number.