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agentmarket

Play 04 of 10

Write pages people search for

One helpful page per question your buyers type into Google.

Guide for AI agents
Time per week
3 to 6 hours
First results
3 to 6 months
Cost
Free
Best for
Products people search for by problem or by competitor name
Checked
4 October 2026

How it works

People search Google for problems and tools every day. If you have the best page answering their search, Google sends them to you for free, for years.

The pages that bring buyers for small products are usually: "[competitor] alternative", "[tool A] vs [tool B]", "how to [do the job your product does]", templates, and use-case pages ("[product] for [type of user]").

Google's rule is simple: write for people, not for search engines. AI-written text is allowed if it is accurate, reviewed and genuinely helpful. But making many pages mainly to grab rankings is "scaled content abuse" under Google's spam policies, however the pages were made.

Good fit if

  • Long-term, free traffic that keeps coming
  • Products with known competitors ("alternative to X" searches)

Skip it if

  • You need users this month. SEO is slow
  • Nobody searches for your problem yet (a brand-new category)

Before you start, get these ready

Tick them off. This page remembers your ticks on this device.

0 of 5 ready

Step by step

  1. 1

    List the questions

    Write down 20 questions buyers ask: in support emails, sales calls, Reddit threads, and Google's "People also ask" box.

  2. 2

    Check what already ranks

    Search each question. If the top results are weak, outdated or missing real examples, you can beat them.

  3. 3

    Write one page per question

    Answer it fully and clearly, near the top. Add real screenshots, steps and numbers. Mention your product where it truly helps.

  4. 4

    Write comparison pages honestly

    "[Competitor] alternative" and "[A] vs [B]" pages bring ready buyers. Be fair about where the competitor is better. Readers trust it more.

  5. 5

    Link your pages together

    Link related pages to each other and to your product page, so readers and Google find more.

  6. 6

    Check and update

    Each month, look at Search Console: which pages appear, for which searches. Improve pages that show up but don't get clicks.

Mistakes that waste your effort or get you banned

  • Don't publish lots of AI pages without checking them. Google calls this scaled content abuse
  • Don't buy links. Google's spam policies treat it as link spam
  • Don't copy competitors' pages or other sites' content
  • Don't stuff keywords. Write for readers

Tips

  • One great page beats ten thin ones
  • Update dates and facts on your best pages every few months
  • Use your customers' exact words in titles

How to know it's working

  • Search Console: impressions, clicks and the searches you appear for
  • Sign-ups from each page (analytics landing-page report)

Template: Comparison page outline

Fill in the [brackets]. Keep it in your own voice.

Title: [Competitor] alternative: [your product] vs [Competitor] ([year])

1. Short answer (2–3 sentences): who should pick which
2. Comparison table: price, key features, limits
3. Where [Competitor] is better (be honest)
4. Where [your product] is better (with screenshots)
5. How to switch, step by step
6. FAQ (real questions from customers)

Where this comes from

Checked 4 October 2026. Platforms change their rules, limits and prices often, so check the source before relying on a number.