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Gate 03 · Community

How to launch on Reddit

Huge niche communities. Help first, then share.

Open Reddit Guide for AI agents
Cost
Free
Goes live
Any time
Effort
Some work
Who reads it
Your exact niche, if you find the right subreddit
Checked
3 October 2026

How it works

Reddit is thousands of separate communities called subreddits. Each one has its own rules about self-promotion, set by its moderators. Always read the rules in the sidebar before you post.

r/SideProject is the friendliest place to start. Sharing your own project there is the whole point, as long as you explain what it is, who it is for and why you made it.

Bigger business subreddits like r/startups and r/SaaS are much stricter about promotion. Many only allow it in special weekly threads.

Reddit's long-standing rule of thumb is "90/10": most of what you do should be joining in (comments, help), and only a small part should be about your own product.

Good fit if

  • Early feedback from real users
  • Products for a clear niche (there is a subreddit for almost everything)
  • Makers happy to share the story, not just the link

Skip it if

  • You only want to drop a link and leave. Reddit removes that
  • Your account is brand new with no history

Before you start, get these ready

Tick them off. This page remembers your ticks on this device.

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Step by step

  1. 1

    Find your subreddits

    Start with r/SideProject. Then search Reddit for the problem your product solves, and note which subreddits come up. Read each one's rules.

  2. 2

    Join in before you post

    Spend a few weeks answering questions and giving feedback on other people's projects. This builds karma and trust, and moderators notice.

  3. 3

    Write the post

    Lead with the problem and the story, not the link. Say what you built and with what. Be honest about what is rough. End with a specific question. Put the link in the post or the first comment, depending on the subreddit's rules.

  4. 4

    Post to one subreddit at a time

    Don't paste the same post into ten subreddits in one hour. Adjust each post to that community and spread them out.

  5. 5

    Reply to everyone

    Answer every comment. If someone points out a bug, thank them and fix it. That reply often gets more attention than the post.

Rules: break these and your launch gets removed

  • Read each subreddit's rules first. Many ban self-promotion outside special threads
  • No "check out my app [link]" posts with no context. They get removed
  • Don't ask for upvotes
  • Don't use several accounts to promote or upvote yourself. It can get every account banned
  • Don't post the same thing everywhere at once

Tips

  • Titles that describe a result or a lesson do better than titles that announce a product
  • "What I learned building X" posts often bring more users than "I launched X"
  • Give feedback on other people's posts in r/SideProject. People return the favour

Template: r/SideProject post

Fill in the [brackets]. Keep it in your own voice.

Title: I built [product] to [solve problem] – looking for honest feedback

I kept running into [problem]. The existing tools [what's wrong with them].

So over [time] I built [product]. It [what it does in one sentence].

Built with: [stack]. Costs me about [$X/month] to run.

What works: [1–2 things]
What doesn't yet: [1–2 honest things]

Link: [url] (free to try, no card)

My question: [one specific thing you want feedback on]

Where this comes from

Checked 3 October 2026. Prices, queues and rules change, so check the site itself before you pay for anything.