# Get recommended by ChatGPT, Claude and Perplexity

> More people ask AI which tool to use. Make sure it knows about yours.

- Time per week: 1 to 2 hours
- First results: Weeks to months
- Cost: Free
- Best for: Any product people might ask an AI assistant about
- Human guide: https://agentmarket.lol/how-to-market/get-recommended-by-ai
- Last checked: 2026-10-04. Platforms change their rules and prices; confirm before relying on a number.

## How it works

AI assistants with search (ChatGPT, Claude, Perplexity, Google's AI answers) read web pages and then recommend tools and cite sources. This is sometimes called GEO, generative engine optimization.

First, they must be allowed to read your site. Each company has a separate search crawler. OpenAI says sites that block OAI-SearchBot won't be shown in ChatGPT search answers. Anthropic's search crawler is Claude-SearchBot, and Perplexity's is PerplexityBot. If you use Cloudflare, also check its AI-crawler blocking settings, which can block them even when robots.txt allows them.

Second, give them something worth citing. A 2024 Princeton study (the GEO paper) found that adding statistics, quotations and cited sources made pages show up much more in AI answers, while keyword stuffing didn't help.

Third, be mentioned elsewhere. AI answers draw on many sites: reviews, comparison lists, Reddit threads, directories. Mentions on those pages help AI recommend you.

## Good fit if

- Products in a category people compare ("best tool for X")
- Sites that already have helpful pages

## Skip it if

- Your site has no real content yet. Start with "Write pages people search for"

## Prepare before you start

- [ ] Your robots.txt checked: OAI-SearchBot, Claude-SearchBot, PerplexityBot and Googlebot not blocked
- [ ] Your Cloudflare (or other firewall) AI-crawler settings checked
- [ ] A clear page that says what your product is, who it's for, the price, and how it compares
- [ ] A list of 10 questions buyers might ask an AI ("best tool for…", "[competitor] alternative")
- [ ] Optional: an llms.txt file (a proposed standard that gives AI a short summary of your site)

## Step by step

1. **Ask the AIs yourself.** Ask ChatGPT, Claude and Perplexity your buyers' questions. Write down which tools they recommend and which pages they cite. That's your baseline.
2. **Open the door.** Make sure the search crawlers can read your site (robots.txt and firewall). Make sure your important pages work without JavaScript tricks and have clear titles.
3. **Make pages easy to quote.** Put plain facts in clear sentences: what it does, for whom, price, limits. Add real numbers, short quotes from customers, and links to sources.
4. **Get listed where AI looks.** Look at the pages the AIs cited. Many are directories, comparison articles and community threads. Get your product listed or mentioned there honestly.
5. **Re-check every month.** Ask the same questions again. Note whether you appear and which pages are cited.

## Rules and mistakes to avoid

- Don't stuff keywords or hidden text. It didn't help in the GEO study and can hurt in Google
- Don't post fake reviews or fake Reddit recommendations. It breaks platform rules and can backfire badly
- Don't block the AI search crawlers if you want to be recommended

## Tips

- Blocking training crawlers (like GPTBot) and allowing search crawlers (like OAI-SearchBot) is possible. They are separate
- A clear comparison page often becomes the page AI cites
- Web Scan checks whether AI crawlers can read your site

## What to measure

- How often you're recommended for your 10 questions (check monthly)
- Visits from chatgpt.com, perplexity.ai and claude.ai in your analytics
- Sign-ups where people say an AI suggested you

## Template: robots.txt that lets AI search in

```text
User-agent: OAI-SearchBot
Allow: /

User-agent: Claude-SearchBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: *
Allow: /

Sitemap: https://[your-domain]/sitemap.xml
```

## Important links

- [OpenAI crawlers (OAI-SearchBot, GPTBot)](https://developers.openai.com/api/docs/bots)
- [GEO paper (Princeton, KDD 2024)](https://arxiv.org/abs/2311.09735)
- [Our GEO guide](https://agentmarket.lol/blog/what-is-generative-engine-optimization)
- [Our llms.txt guide](https://agentmarket.lol/blog/llms-txt-guide)
- [Web Scan (checks AI crawler access)](https://web-scan.agentmarket.lol/)

## Sources

- [OpenAI: overview of OpenAI crawlers](https://developers.openai.com/api/docs/bots)
- [GEO: Generative Engine Optimization (arXiv 2311.09735)](https://arxiv.org/abs/2311.09735)
- [Anthropic's crawlers: ClaudeBot, Claude-User, Claude-SearchBot](https://almcorp.com/blog/anthropic-claude-bots-robots-txt-strategy/)